The 100 coaches who build TrainedBy with us.
Pro tier, locked at £29/month — or £190/year (£15.83 effective) — for as long as you keep your subscription. No renewal increases. Ever.
Save two months with annual. Same locked rate either way — you can switch to annual anytime without losing your seat.
What's locked forever
A permanent seat. Not a promo.
£29/mo · £190/yr forever
Your price never goes up while your subscription stays active. When TrainedBy hits Pro tier at £59/mo one day, you still pay £29.
Founding 100 badge
A badge on your coach profile, visible to every client you sign up. Not cosmetic — it's a trust signal that you were here before the brand was.
2× roadmap votes
Founding 100 coaches vote twice on every roadmap item. What we build next is literally weighted toward what you want.
Listing on /founders
Opt-in listing on the public founding-coach directory. Clients looking for a coach land on you. Opt out anytime in your profile.
Inner Circle Lounge seat
Private group chat with Viv + the other founding coaches. Early changelog access, beta flags, and a direct line into what ships next.
Who it's for
Coaches with a real book of business.
This is you
- You already have 5+ paying clients and a practice to migrate.
- You want a serious tool, not a subscription you'll cancel in month three.
- You'd rather lock a rate now than gamble on future pricing.
- You want a seat at the table while TrainedBy is still being built.
This isn't you (yet)
- You're coaching on the side with 1–3 friends — Starter (£10/mo) fits better.
- You want a heavily-discounted trial. Founding 100 isn't a promo; it's a permanent seat.
- You haven't picked up a client yet. The badge will mean more once you have real clients to show it to.
Why now
Seats are capped at 100. Once full, never reopened.
When the 100th seat is claimed, Founding 100 closes. No quiet extensions, no "second cohort". The whole point of a locked cohort is that it stays locked.
Annual payers lock the best rate.
£190/year works out to £15.83/month — almost half the standard Pro rate (£39/month), and it's the rate you carry forever. Monthly Founding 100 is £29/month, still permanent, still meaningfully discounted. Either way it's a locked seat; annual is the better deal.
FAQ
The questions coaches ask before claiming.
What does 'locked forever' actually mean?
As long as your Founding 100 subscription stays active, your price never changes. When TrainedBy moves Pro pricing up, you stay on £29/month or £190/year. Cancel and re-subscribe later? The seat closes — the lock was on your subscription, not on you as a user.
Can I switch between monthly and annual?
Yes — you can move between the two billing cycles at any time without losing your Founding 100 seat. The lock follows your subscription, not the specific plan you picked on day one.
What's the client cap?
Founding 100 is Pro-tier, so up to 50 active clients — the same as Pro. If you need more, Studio is unlimited; your Founding 100 lock stays on the Pro rate if you ever downgrade back.
Does Founding 100 stack with welcome / referral codes?
No. Welcome discounts are for standard Starter and Pro. Founding 100 is already the floor price we offer, so it doesn't stack. If a referral code brought you here, its attribution is still recorded so your referrer gets credit — you just won't see an extra discount on top of the lock.
What if I cancel?
If you cancel your subscription, your Founding 100 seat closes. If seats are still available when you come back, you can claim a new one at the same rate; if they're gone, you re-subscribe at the standard Pro price.
Are you really going to stop at 100?
Yes. The whole point of the offer is scarcity that you can trust — the moment the 100th seat is claimed, the page moves to an 'all claimed' state and you'd buy standard Pro instead. No quiet cohort-two relaunches.
What about other currencies?
$35/month or $276/year in the US, and ₹2,499/month or ₹17,988/year in India, with the same permanent-lock semantics. The pricing page auto-detects your currency; you can override from the menu there.
Ready to claim your seat?
Locked pricing, a vote on the roadmap, and a seat in the Inner Circle Lounge. That's the offer — nothing hyped, nothing pretend.
Prefer to browse the full comparison? See all plans →