01
Glossary
0% platform fee.
A commercial model where the software takes none of what clients pay the coach. Processor fees may still apply. The platform's own cut is zero.
Payments
Stripe account connected
Net to you this week
£2,980
18 payments cleared • 0% cut to TrainedBy
Recent payments
This week
Maya L.
Monthly coaching
£220
Paid out
Jason K.
Nutrition upgrade
£60
Paid out
Amelia R.
Monthly coaching
£180
Card retry due
Nina T.
Quarterly block
£420
Update card sent
Recovery watch
2
cards retrying this week
1
payout waiting on card update
Connected account
Stripe Connect
acct••••4421
Money path
Client pays → Stripe routes → your connected account → your bank.
02
Definition
What 0% platform fee actually means.
0% platform fee means the software platform does not take a percentage of coach-to-client payments. If a client pays the coach £150, the platform's own cut of that payment is zero. That does not mean there are no fees anywhere in the chain. Payment processors can still charge processing. The software can still charge a subscription. The distinction matters because it separates platform revenue share from the normal cost of moving money.
03
The job
A pricing model built to keep the coach's revenue legible.
The job of a 0% platform fee model is commercial clarity. Revenue from coaching stays revenue from coaching, and the software gets paid separately rather than taking a slice every time the roster grows.
- Coach-to-client payments stay intact from the platform's point of view.
- The platform charges a visible subscription instead of a hidden revenue share.
- Processor fees stay separate from software fees, so the money path is easier to read.
- Your headline price stays closer to your real revenue at roster scale.
- Growth does not automatically create a platform tax on every renewal.
- The commercial model is legible enough to compare against DIY Stripe or percentage-based platforms.
04
Adjacent categories
Similar phrases that do not mean the same thing.
0% platform fee gets muddied when it is confused with other money terms. They overlap, but they are not identical.
- No fees at all. Different claim. A 0% platform fee product can still have processor fees and a subscription.
- Free software. Different claim again. 0% describes how the platform charges, not whether it charges.
- DIY Stripe links. Same processor underneath, but no built-in renewals, recovery, or coaching-side orchestration.
- Merchant-of-record platforms. Those often sit in the payment flow differently and may charge percentage-based economics.
The term matters because it tells a coach where the platform gets paid: from the subscription, not from the client payment.
05
Why it matters
Small at first. Structural at roster scale.
At three clients, a platform fee can feel theoretical. At twenty, fifty, or a full year of renewals, it stops being theoretical. That is why 0% platform fee matters more to serious coaches than to hobby use.
- The coach's price is easier to reason about when the platform is not taking a percentage off the top.
- Margin improves without needing a pricing change every time the roster grows.
- The subscription becomes a fixed operating cost instead of a floating tax.
- The math stays legible enough to compare directly with manual Stripe or percentage-based alternatives.
- A single retained client often covers the software faster than a revenue-share product does.
06
TrainedBy and the term
TrainedBy's 0% platform fee.
Inside TrainedBy, 0% platform fee means TrainedBy takes none of what your clients pay you. Payments run through your own Stripe account, money lands in your bank, and TrainedBy gets paid through the subscription rather than a cut of revenue. The rest of the money path — signups, renewals, retries, recovery — is still wired into the same account.
- Stripe Connect routes payments direct to your bank.
- Standard Stripe processing still applies — the same fee you would pay using Stripe directly.
- TrainedBy's own cut on coach-to-client payments is 0%.
For the full product surface, start with /features/payments.
It is one of the commercial foundations of a coach operating system: the money path belongs to the coach, not the platform.
07
FAQ
Common questions on the term.
What does 0% platform fee mean?
It means the software takes none of what your clients pay you. Payment-processor fees can still apply, but the platform's own cut is zero.
Does 0% platform fee mean there are no fees at all?
No. It means no platform fee. Stripe or another payment processor may still charge processing fees, and the software itself may still charge a subscription.
Why does 0% platform fee matter to a coach?
Because the roster can scale without a revenue-share tax scaling with it. Your headline price stays your actual revenue before processor fees and subscription cost.
Is 0% platform fee the same as free software?
No. It is a pricing model, not a claim that the software costs nothing. Most 0% fee products still charge a fixed subscription.
Is "0% platform fee" an industry-standard term?
The concept is widely understood, even if the wording varies. The point is simple: the platform does not take a percentage of coach-to-client payments.
How does TrainedBy use this model?
TrainedBy takes 0% of what your clients pay you. Payments run through your own Stripe account, and the subscription is the only line item you owe TrainedBy.
08
Final CTA
See how TrainedBy's 0% platform fee works in practice.
See the money path, the Stripe handoff, the recovery flow, and the commercial model in one place.