About
Built because the old coaching stack was not good enough.
TrainedBy was built by a coach who was tired of splitting serious coaching work across spreadsheets, WhatsApp threads, payment links, and admin that kept stealing time away from the clients.
Why it feels different
Because it was designed around attention, intervention, retention, renewals, and proof — not around a generic feature checklist.
What it is becoming
A serious operating layer for coaching businesses that want more clients, better results, and better retention without quality dropping.
What matters most
Clients feeling watched closely. Coaches seeing what is really happening. Admin no longer leaking money or energy.
Founder note
Built TrainedBy because the tools I was running my practice on weren't good enough.
— Viv